Weißwasser/Radebeul. With a digital showroom, Stölzle Lausitz takes a step further in digital product presentation. In the new 360-degree panorama, the collections can be discovered and viewed from a wide variety of perspectives thanks to the high-resolution images. Using seven fixed points, visitors navigate through the room and discover the collections. Points already visited are marked with a small checkmark and thus serve as an orientation aid. At the same time, the fixed points structure the room into different thematic areas, such as the premium goblet glass series on the tables, the colored series at a glance on the shelves, or the bar range at the end of the room. Gathered on one table, the new products are also presented in this way.
Placed on the tables or exposed on the shelves, the glasses are provided with various information points, which, in addition to a brief product description and the corresponding catalog sheet, also offer additional images of the glasses in sometimes very different settings. The laptop at the end of the room can also be used to contact the customer directly if he or she is interested.
"This was one of the most important points for us: Visitors should be able to find all the important information about the products and us as a company in a direct way and, above all, find it again," says Klaus Völkner, Head of Sales Germany, describing the basic idea behind the design of the showroom.
Jan Zschiesche, Head of Export, adds: "The digital showroom also offers us a whole new way of presenting ourselves, especially when talking to international customers. Quite apart from the current situation, it is not always easy to meet and present products on site. With the showroom, we have now created a digital space for this."
The project was realized at the beginning of March at the Saxon state winery Schloss Wackerbarth in Radebeul. The two are linked not only by a long-standing partnership, but also by the Saxon wine tradition, in which epicurean tradition meets glassy perfection. The glasses were presented in the wine library of the castle, together with tableware from Rosenthal and cutlery from Sambonet and photographed with high resolution by a team of photographers from Dresden. In addition, the table linen manufacturer Kaechele provided table runners and napkins that were used for various image photos. The showroom is opened via internet browser can be accessed via PC as well as mobile devices. It is available in English and German.
Showroom German: http://www.das-foto-loft.de/360tests/output_stoelzle/index.html
Showroom English: http://www.das-foto-loft.de/360tests/output_stoelzle_engl/index.html